Discussion about this post

User's avatar
Matt Marlowe's avatar

I immediately thought of your concept of context collapse when I first went on threads. I don’t know anyone I follow on twitter, it’s a totally different experience. I’m on twitter for what I’m interested in, not for my friends. And so when threads came along just tryna copy twitter I thought this ain’t gonna work cus my friends don’t care about the sort of things I care about and post about on twitter. This issues was confirmed as such when I did a long post on threads about the issue of context collapse and only one friend liked or commented at all (which was literally just “slay”). It was a little exciting at the beginning seeing my friends post, but that subsided soon enoguh and all that was left was the annoying content farms (its so dumb threads launched without a “following” feed). After a week I stopped checking if anyone was posting and deleted the app.

I dunno why social media platforms don’t think more about cultivating networks. Unless it’s like YouTube or TikTok (which I don’t really consider social media) which are v content production heavy, social media is all about the networks, the whole reason you’re there is because the people you know (or are interested in due to a shared interest) are also there.

Expand full comment
Sherman Dorn's avatar

I remember Orkut. As an historian, I guess I still have to suspend judgment on it? 😉

I'm not sure "norm" is exactly the term here, though it's close. Somewhere between norm, affordance, and social grammar.

Expand full comment
3 more comments...

No posts